Home – Basics and More Fundraising


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Basics and More Fundraising

Nonprofit fundraising fundamentals online training

Learn more about our course modules.

Imagine holding the secret key to donor loyalty and bequest gifts…

Imagine lowering your fundraising costs — and reducing donor attrition at the same time!

If you’re tired of putting all your energy into the latest giving day, only to lackluster results…

If you’ve had it with trying to transform already outdated events into virtual events…

Or if you’re a smart fundraiser looking for a way to increase donor giving and commitment

I invite you to join me for Mastering Monthly Giving | Basics & More.

Establishing — and growing — your strong monthly giving program is the holy grail of fundraising and one of the single best things you can do for your mission.

Our sector’s biggest puzzle has always been keeping donors engaged and giving. Thanks to donor attrition, you’re running on a never-ending fundraising treadmill. But recent studies have reported donor retention rates of 90% and up for monthly donors (the average donor retention rate is 45%)!

And, if your board has been talking about engaging younger donors, you should know that even millennials love monthly giving.

Sixty percent of donors under age 35 give monthly.

But making a case for monthly giving can be tricky. Your organization’s need for 100 new monthly donors doesn’t translate into a case for your donor. How do you get donors excited about the idea of making a regular commitment to your mission? How do you know which donors to target and which approach works best? And how do you steward your monthly donors when your time and resources are limited?

Whether you’re a novice to sustainer plans, or already have a program and want to grow it, in Mastering Monthly Giving | Basics & More™ you’ll be guided, step-by-step in the creation and growth of your organization’s monthly sustainer program.

In Mastering Monthly Giving | Basics & More you’ll discover the secrets to launching and growing your organization’s program — in only four short weeks.

Whether you’re new to monthly giving, or you’ve got a program that’s stagnating, you’re sure to benefit from this class. Mastering Monthly Giving includes worksheets, templates, and even a bonus booklet of examples. So you can see exactly how organizations just like yours are structuring their programs.

Maybe you’ve taken every free monthly giving webinar out there and you’re still not seeing real results. With Monthly Giving Advanced Audit you’ll jumpstart your program the right way. Stop guessing about which donors to target or how to upgrade your donors. You’ll receive hands-on guidance tailored for your nonprofit and your resources.

Monthly Giving Advanced Audit begins with a 30 minute discovery call where I’ll ask you a series of questions to uncover the state of your monthly giving program.

Stop putting your organization’s monthly giving on the “we should do this” back burner and double your program this year!

Who Should Take This Class

Nonprofit organizations of all sizes can benefit from this class, which includes the basic strategies for beginners, as well as more sophisticated direct mail and online strategies for organizations looking to significantly grow their monthly giving programs.

“Your classes have been invaluable…

In my first year here we raised 47k with the EOY, my second year after taking just one of your classes I raised 100k, last year I raised 140K!

I am using the ask, thank, report, repeat system, and when I ran a survey to jump off my EOY campaign I found that donors like the personal stories, the student success stories, and they also mentioned that the communication was much better in the last 3 years,  I could not have done this without you!”

Jacklyn Stetson
San Juan Diego Academy

Sigorney Dorsey
Public Relations and Development Coordinator
Lutheran Social Services of the Virgin Islands

“I began Pamela Grow’s Basics and More year-long class last year when I suddenly was offered the position of Development director at our organization. Feeling somewhat unprepared for running a department (with zero staff) for a very large agency I started looking for a program that would give me a great base (and beyond) for the tasks ahead of me.

And when I found the “Basics and More” Ticket, I knew I had found exactly what I was looking for. I already knew Pam’s reputation and had been following her blog and emails for quite some time, so I knew she knew her stuff!

Starting the very first month Pamela laid out, in very easy chunks, all of the steps I needed to develop and write my first Case for Support. Not only did she give me the steps but she gave me real-time input that was invaluable.

Here I am a year and a half later, and our organization has had its most successful fundraising year ever!!

I would highly recommend this course to anyone in fundraising, from development directors to executive directors to associates!”

Laurie Schaefer
Director of Donor Engagement & Special EventsACDS

“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:

Barb Prescott
Board Member

“Your book is incredibly helpful. I’ve started going through it and every page is filled with excellent advice and tips. Some of the people you quote, like Ken Burnett I know personally. He has been kind enough to put some of my old work on SOFII, I used to do fundraising and member recruitment for Amnesty and about 17 years ago helped found the Bhopal Medical Appeal.”

“I am such a fan of what you are doing and your deep knowledge of fundraising. There are thousands of details to getting this work right and you seem to know almost all of them!”

Vicki Clarke
Director of Philanthropy
Central Region Heifer International

“Based on the excellent advice presented in your Monthly Giving course, we’ve increased our monthly donors by 242% in just 7 months! We’re excited to keep building on this success in the coming school year.”

Rachel N. Rodriguez, MPA, MSW
Development Director, Mountain Mahogany Community School

“There is truly NO better small shop resource!!!”

Dr. Janet Buchanan, CFRE
Vice President, Philanthropy
Carroll Lutheran Village

“After we implemented the simple Reply sheet recommended in one of your webinars after just three months we’ve already added 40 new monthly donors! Thanks so much Pam!”

Karen Shannon
Development Coordinator

“This is a great course for both novices and old hat fundraisers. Pam brings in the top fundraisers of the day and even if you’ve been fundraising for a long time they will give you new ideas to add to your repertoire. The techniques you will learn will help you not only in your year-end but all year round. I highly recommend this course for anyone who wants to have the opportunity to learn from the best in a condensed and cost-effective way.”

Emily Hewes
Development Director, CEPAD USA

“Last fiscal year we had our best year ever.  We reached out to lapsed donors and also segmented the database for our annual appeal.  The result was a 15% increase in the number of supporters (I currently prefer the word “supporter” to “donor”) who gave to our organization. Pamela, thank you for everything you do.”

Katherine DiGiulio, Ph.D., CFREMission Advancement DirectorCongregation of Notre Dame

“I am really loving your Power of Thank You (POTY) course, and finding it so useful. Thank you so much. It has such great material. I am busy re-writing our online thank you letters. Our physical letters are great, handwritten etc., but our email ones were bad. I had never even checked them! I took your great advice, and gave ourselves a donation, and saw what happened. One system had a good thank you, the other didn’t. Thank you so much for making us think about this. It is so good to study something and instantly be able to make changes.”

Gill Drakeford-Lewis
Community Outreach Coordinator
Hope for the Nations

Week One – March 7:  Why monthly giving?

You’ll discover exactly what monthly giving is and the role it plays in your organization’s future sustainability. The numbers, the benefits, getting staff and board buy-in, and more. What’s the best donor database for your monthly giving program? You’ll find out in Week One.

Week Two – March 14:  Developing Your Organization’s Monthly Giving Program

How will you brand your organization’s program right — right from the start? In Week Two, you’ll see examples of successful branding. We’ll cover ask amounts, including impact ties, benefits to the donor, and targeting.

Week Three – March 21: Creating a Successful Monthly Giving Appeal

How do you craft a compelling monthly giving ask? Week Three’s module covers writing successful direct mail and email appeals, as well as new techniques for engaging donors online.

Bonus: Week Three includes my Monthly Giving Direct Mail Letter Template and Monthly Giving Examples booklet.

Week Four:  – March 28 – Stewarding & Growing Your Monthly Giving Program

How do you ensure your monthly donors feel like the valued partners they are? What are the best ways to say “thank you?” How do you add new donors to your monthly giving program – and increase gifts from your current members?

Bonus: Week Four includes my exclusive Monthly Giving Roadmap.

Mastering Monthly Giving | Basics & More™ includes several exclusive recorded webinars from renowned monthly giving expert Erica Waasdorp. Whether you’re a beginner to monthly giving, or you’re looking to ramp up your current program, this is one Basics & More™ course you won’t want to miss.

In addition to the recorded trainings, workbooks, and templates, you’ll also receive our Monthly Giving Examples booklet, loaded with samples of successful print and email monthly giving appeals!

“I always recommend Pamela Grow’s Basics and More for non-profits that want realistic and actionable advice on how to fundraise. Pamela and team understand what it’s like to work in a nonprofit

when you have multiple responsibilities and need to get stuff done in the easiest, most resourceful way. I like these programs so much I give them as gifts to friends and colleagues in the non-profit space. (And trust me, it’s a good gift!)”

-Julie Lacouture, Good Ways Inc.

“I had great success with the last course I took with you. My first EOY appeal campaign (sent mid December, a 4 page letter and lots of ‘yous’:) came in 38% higher than the previous year so far! And envelopes are still coming in. Very exciting.”

Margo Reveil, Cook Inletkeeper

“If you are struggling with creative ways to connect with your donors, then Pamela Grow’s newsletter course is just what you need.

I took this course last year and was able to immediately put some of the ideas and suggestions I learned from her class to work. Donor-focused newsletters can bring in a lot of funds for your nonprofit if done right. Take this course and start off on the right foot. Otherwise, you’re leaving money on the table.”

Michelle Sanders BrinsonNashville Rescue Mission

“I have thoroughly enjoyed and greatly benefited from all of the valuable classes you have offered! You are an amazing support for small nonprofits and I share your website with other nonprofit friends that I meet.”

Renee Scott, Executive Director, Gilead House

“I am so excited to say that after our coaching session, I was able to have an open and honest conversation with my ED. I advocated for a grant-writing consultant to come on so that I can spend more time loving our donors, and got the green light to co-create a plan to promote a culture of philanthropy that engages our Board and staff. Plus — I got a raise and a promotion! Thank you for everything, Pamela!”

Mastering Monthly Giving

“I just purchased your year-end fundraising course and it’s incredible!  And this is coming from a person who took SEIU‘s PAC from 9.2 million to 21.5 million in 24 months.  You are just incredible!”
Hayden L. Mora

This course is taught by Pamela Grow, founder of Basics & More Fundraising.

Pamela has raised hundreds of millions through her consultancy, and her Basics & More online training. Pam’s over-riding goal is to provide exceptional donor-centered fundraising training to small nonprofit organizations — at prices they can afford.

A pioneer in creating online trainings for nonprofit professionals, Pamela created the first online nonprofit storytelling class in 2010, as well as the first online nonprofit stewardship training. Partnering with Chris Davenport of the Nonprofit Storytelling Conference, she created the landmark program, 100 Donors in 90 Days, and The Donor Retention Project. In 2016, Pam developed the curriculum, branding, and launch for the Veritus Group’s Major Gift Academy, the seminal online training for nonprofit major gift officers. In 2010 Pamela was named one of the 50 Most Influential Fundraisers by the influential Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show.Her blog, PamelaGrow.com was named one of 25 Must-Read Nonprofit IT Blogs 2016, and she recently came in at #2 on the Top 75 Fundraising Websites And Blogs For Fundraisers.

Using your book, webinars, classes, etc. I am moving forward nicely!

As your emails always say, Yes, you have my back!”

Teri Donaldson, Executive Director, The Futures Foundation

“As the new Associate Director of Development at a not-for-profit senior retirement community, I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign. The rationale was donors were bombarded with requests and we were always at the bottom of their list. Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’ The campaign used direct mail, email and social media. The direct mail had three pieces that dropped in late November, early December, and late December. I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story. And it worked! Not only did the year-end giving increase by 54%, we raised awareness and received several compliments. HUGE win and, hopefully, a great start to our 2017 fundraising.”

Shelley Hill, Associate Director of Development, The Legacy Senior Communities, Inc.

“I wanted to thank you for this course. I wanted to share that for the first time in our five years, we raised over 100K in program revenue and I think it was in large part due to this course and what I implemented. I need to look further, but program revenue for Q42015 was 28.7k. For Q42016 program revenue was 42k! Amazing! I will be back for more learning from you…thank you for serving those of us who feel called to bring hope to the world!”

Brooke F. Sulahian, President & Co-Founder, Hope for Our Sisters, Inc.

Learn When You Want and Where You Want

One of the best things about this class is that you can read the guides and listen to the podcasts/webinars from the comfort of your own home, office or car.  Instead of having to take time off to go to a full day seminar, you can learn everything you need to know about creating your organization’s development plan and case for support — right where you are.

And – you have lifetime access to the class materials! So even if you can’t go through all of the class materials right now, you can read and listen at your leisure.  There are no tests or quizzes, only solid information that you can review whenever you are ready, with lifetime access to the course pages.

Q: What is the format of the class?

A: This is an online training that runs for four weeks.  Every Monday (usually by 10 am EST) you’ll typically receive both a written class module and multimedia instruction (in the form of either a podcast or recorded webinar/s). The written guide will include 7–10 pages of fundraising course material, worksheets, and templates focused on that week’s topic.

Q: What if I miss a class? Can I go at my own pace?

A: Absolutely! This course is designed so that you can go at your own pace. Your materials are delivered every Monday for four weeks, but you have lifetime access to the class materials. This means that if you’re in the midst of end-of-year fundraising or have big projects at work, or are taking time off for the holiday, you can finish the course at your own pace, and you’ll always have access to the complete course materials as a reference guide. Read how one class participant applied the materials.

Q: What if several people at my organization want to take the class?  Do we each have to pay a course fee?

A: No, you only need to pay once per organization. You may share the course materials with up to seven additional participants from your organization.

Many organizations who have taken the Basics & More online trainings have found that the classes work well as a group project. Each class module includes action steps, and many organizations found that having individual team members review the guides and bonus webinars, and then meeting to discuss the materials and the action steps, lead to the most positive fundraising outcomes.

Q: Do I have to be part of an organization to take this class? Can I just take it on my own?

A: Absolutely.  You don’t need to officially be part of a nonprofit organization to take the class.  Individuals wishing to learn more about online fundraising will benefit greatly from this course. Many consultants take the Basics & More courses as a refresher. We also offer a referral program for consultants who wish to refer clients to the classes.

Q: How much does this course cost?

Q: Is the course guaranteed?

A: Yes. We 100% unconditionally guarantee this class. If you’re unsatisfied with the class within the first 30 days for whatever reason, we will refund your fee in full, no questions asked. That’s our guarantee to you…you will love this course!

Q: How do I register to take the class?

A: Use the registration button on this page.

Q. I’m a consultant and I think this program would be good for a few of my clients. Do you have a referral program?

A. We do. We offer a 30% affiliate payment for every registration. Sign up here for the Basics & More affiliate program. You might also consider enrolling yourself and using the teachings in creating your clients’ year-end fundraising programs.

“Simple Development Systems is AMAZING. I am so glad we signed up for it — it has been an incredible support for me and our Development Associate. We don’t have a senior development person — it’s just me on top of being executive director, and your program has had JUST the right approach for us. I feel like we are doing things more effectively and efficiently — the webinars, resources, newsletters/emails, it has all been terrific. I am recommending it to other folks right and left!”

Julia R. Wilson, Executive Director, OneJustice

Since 2010, Basics & More™ fundraising fundamentals eCourses* have helped thousands of nonprofit organizations all over the world grow their funding exponentially. Basics & More™ trainings have included:

Our referral program is one of the most generous in the industry. For every Basics & More™ enrollment tracked to you, you’ll receive a 30% referral. To apply to be a valued Basics & More™ Affiliate Partner, click here to email me.

Copyright © 2022 Basics and More Fundraising :: Nonprofit fundraising fundamentals online training

Click here to get Home – Basics and More Fundraising at discounted price while it’s still available…

All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors.

Home – Basics and More Fundraising is backed with a 60 Day No Questions Asked Money Back Guarantee. If within the first 60 days of receipt you are not satisfied with Wake Up Lean™, you can request a refund by sending an email to the address given inside the product and we will immediately refund your entire purchase price, with no questions asked.

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